Walls your clients remember, on a schedule that holds
The depth of plaster, lime, and stone, made by hand for designers, builders, and businesses.
Talk with Greg or Gabriel now, until 10 p.m. Text us any time. Greg or Gabriel will reply first thing in the morning.
Your built-ins, finished to read as stone
Stone-look plaster, clay, or limewash on the cabinets, shelves, and built-ins you build, on your schedule, at one fixed quote in writing.
What can designers and businesses expect?
Wall Magicians works to your drawings, specifications, and schedule, at one fixed quote in writing. We take on homes and commercial interiors, including salons, spas, restaurants, cafés, bars, and boutiques, across Indianapolis and its northern suburbs. Every custom finish comes with up to two free sample boards.
Finishes we make by hand
Our own work.
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Slate-look plaster wall
A tall freestanding wall in charcoal plaster, layered like slate: a dark ground that sets off the lanterns, the copper sculpture, and the pale furniture in front of it.
The wall and the room in front of it -
Charcoal plaster fireplace surround, the house still being built
A boxy fireplace surround and a floating hearth in charcoal plaster with soft, cloudy movement, finished while the house was still being built, its niche waiting for the TV.
The surround and its floating hearth 
Straight on
More of our work
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Plaster range hood between brass sconces -
Tall plaster range hood under a vaulted ceiling -
Plastered built-ins around a fireplace and TV -
Stone-texture cabinets and shelves with a Cypress Ink limewash wall, Geist -
Bone Marmorino kitchen ceiling that glows at golden hour, Geist -
Play area in lime plaster, with boards built into the wall, Geist
Your salon, restaurant, or shop, finished around your hours
We work with you directly or through your designer or contractor, around your opening hours, in colors that can match your brand. Estimates and material demos at your space are free.
- Salons and spas: limewash, clay, Venetian plaster, faux stone, and designer paints
- Restaurants, cafés, and bars: feature walls, columns, ceilings, and restrooms, in finishes chosen for traffic and cleaning
- Boutiques: feature walls, fitting rooms, and display walls
Microcement for counters, seating, and displays
Picture a reception counter, a built-in banquette, or a display rack in microcement: one continuous, stone-like surface, in your brand’s colors.
Tips from the studio
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Touch-ups, years from now
We keep every color and formula on file, so a scuff, a new doorway, or the next room years from now can be matched to the walls you already love.
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Call us while the walls are bare
Building or renovating? The best moment to call is mid-construction, when the walls are prepared and bare, no furniture is in, and no wrong primer or paint has gone on. Every finish starts from the right surface.
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Approve the sample on your wall
A sample in your own light, approved before we begin, is the surest way to love the result. The sample you approve is the wall you get.
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A counter, a seat, or a shelf in one piece
For a salon, café, or shop, a counter, a built-in seat, or a display rack in microcement reads as one continuous piece of stone, in a color that answers your brand.
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Ask your builder to hold the primer
An ordinary drywall primer can keep limewash and clay from bonding. Tell your builder a mineral finish is coming, and we will name the primer it needs, or prepare the walls ourselves.
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What lies beneath matters most
Most failures start under the surface: the wrong primer, a damp patch, a crack left open. We prepare every wall for its finish, not just for paint.
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Wire the lighting before the finish
Settle the sconces, picture lights, and LED channels before the walls are finished. The wiring goes in once, the finish goes on once, and nothing has to be patched later.
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Hallways and stairs take knocks
Where bags, strollers, and shoulders brush the walls, choose a harder, denser plaster, or put wainscoting below and the softer finish above. Children and dogs will thank you.
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Mark the TV and shelves in advance
Decide where the TV, the shelves, and heavy art will hang before we begin. We can finish around the brackets, or leave you the exact spots to drill once the wall has cured.
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Hide the light in the architecture
LED channels tucked under a shelf, into a cove, or along the edge of a built-in wash a finish with light from a hidden source. The eye follows the glow exactly where you want it to go.
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Quiet a tall room
Oak slat acoustic panels beside a limewash wall soften the echo of a tall room, and the warmth of the wood answers the warmth of the lime.
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Photograph every finished wall
Take a few daylight photographs of each finished wall. If a wall is ever damaged, they help match the repair to the original.
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Look up in the kitchen
A Marmorino ceiling above the island catches the glow of the pendants and makes the kitchen feel finished from every angle.
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Microcement goes over, not out
Microcement is laid in thin coats, so it can often go over a sound existing surface instead of tearing it out. We check the surface first and tell you plainly.
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Know the signs of a rushed wall
Peeling, chalking, lap marks, and blotchy patterns usually start with one rushed step. Paint and plaster problems shows what to look for before you hire anyone.
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Ask what the guarantee covers
Before you hire anyone, ask what their guarantee covers, for how long, and what it leaves out. Ours is written out in plain words.
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Decide where the eye goes first
Every room needs one focal point: a fireplace, a lit niche, a plaster hood. Give it the richest finish and the best light, and keep the walls around it quieter.
What you can count on, in writing
- What we quote is what you pay.
- Greg or Gabriel is on every job and answers your call.
- Every project carries a five-year workmanship guarantee.
- Under our Change-of-Heart Guarantee, if you dislike a mineral finish within 30 days, we repaint the wall at no charge.
Free estimates, then one fixed quote
Estimates and material demos on site are free, and each space is quoted on its own, with no hidden fees and no unexpected surcharges. Custom color design is credited toward the application on projects of $3,000 or more, and designers and general contractors who bring us repeat work can ask about partner discounts.
| Salons, restaurants, and shops | quoted for each space |
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What shapes your investment
- Wall condition and repairs
- Ceiling height, ladders, and scaffolding
- Ceilings and hard-to-reach surfaces
- Outlets, crevices, and tight corners a trowel can barely reach
- Niches, curves, and returns
- Which stone we reproduce, and in how much detail
- Framing for mantels and built-ins
- Small projects, which carry a minimum
- Rush schedules and overnight work
Questions about working together
Who will be on site?
Greg or Gabriel, doing the work on every job, with skilled, trained, and vetted employees who help. We are insured.
Can you work around our opening hours?
Yes. We schedule around your opening hours and service. Overnight work is available, with a surcharge.
Can you match our brand colors?
Yes. Matching your brand colors is included with every finish, and we keep every color on file.
Do you work with designers, builders, and contractors?
Yes. We work to your drawings, specifications, and schedule, and can create a custom color or an entire palette for your projects.
Do you work in salons, restaurants, and other businesses?
Yes. We take on commercial interiors such as salons, spas, restaurants, cafés, bars, and boutiques. Every project gets a fixed quote in writing.
Do you offer discounts to designers and contractors?
Yes, partner discounts for designers and general contractors who bring us repeat work. Call or email the studio, and we will share the details.
Tell us about the space and the date
Greg or Gabriel replies today, or by the next business day.
Prefer to talk? Call or text (317) 795-6378.
Thank you
What happens next
- We reply today, or by the next business day at the latest, to check your dates and set a time for our visit.
- We visit with samples in the colors and textures you like.
- You receive one fixed quote, in writing.
Before we visit, gather two or three photographs of looks you love, and keep any fabric, tile, or stone you want us to match nearby.
To speed things up, text us a photo of the space.
Greg and Gabriel