Wall Magicians

Talk with Greg or Gabriel now, until 10 p.m. Text us any time. Greg or Gabriel will reply first thing in the morning.

(317) 795-6378
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A polished Calacatta Borghini sample board, white with bold gray and ochre veins, the room’s lights reflected in its shine
Marble sample boards

Venetian plaster and marble walls that seem lit from within

Thin layers of Italian plaster, polished by hand until the light seems to sink into the wall and rise back out.

Talk with Greg or Gabriel now, until 10 p.m. Text us any time. Greg or Gabriel will reply first thing in the morning.

How much does Venetian plaster cost?

Venetian plaster gives walls a polished depth you can almost see into, and marble without a single seam or slab: thin layers of Italian plaster, burnished by hand, in homes north of Indianapolis. Polished Venetian plaster runs $13 to $22 per square foot of wall, veined faux marble $22 to $38, and painted faux marble starts at $300.

Venetian plaster and marble, up close

Our own work.

  • White marble-look plaster TV wall

    A TV wall in high-gloss plaster made to look like white marble, its gray veins sweeping across the whole wall as they would through one slab.

    A high-gloss white marble-look plaster wall with sweeping gray veins, a TV mount, and a low dark cabinet, in a home
    The wall, ready for its TV
  • Faux marble media wall with niches

    A whole media wall in faux marble plaster, its veins running across the niches and the inset panel as they would through a single slab of stone, without the slab’s weight.

    A media wall in gray-beige faux marble plaster with dark veins, open niches, and an inset panel, in a home
    The wall and its niches
    A tall niche in faux marble, its veining running inside and around it
    A niche, veined inside and out
  • Marble sample boards

    A custom marble can be seen first on a sample board, before any of it reaches a wall. A few of ours: our signature polished Calacatta Borghini, a warm mushroom marble veined in gold, a black and white marble, and a soft gray. Up to two boards per custom finish are free.

    A polished Calacatta Borghini sample board, white with bold gray and ochre veins, the room’s lights reflected in its shine
    Calacatta Borghini, polished
    A faux marble sample board in warm mushroom with veins of gold
    Warm mushroom, veined in gold
    A faux marble sample board, near black, with sweeping white veins and fine gray lines
    Black and white
    A sample board in soft gray with a gentle, cloudy movement
    Soft gray

    Along the way

    The warm mushroom marble board partway through, its veins drawn in gray and brown
    The warm mushroom board, being made

Faux marble, with no seams or slabs

Veined in Venetian plaster, with gold or silver leaf that catches the light as you pass, faux marble covers a whole wall, a fireplace, a staircase, or a powder room without a single seam.

Why the polish takes years to learn

Each thin layer is pressed and burnished at the right moment as it dries, so light travels into the surface and back. A rushed pass goes flat, and every hesitation shows in the shine: the least forgiving finish we make, and the most luminous.

Painted faux marble, a smaller investment

Faux marble in paint, from $300, is a smaller investment than marble-look plaster, and we show you both side by side. For metal or pearl, see our exotic paints.

Tips from the studio

  1. Depth comes from thin layers

    Venetian plaster gets its depth from many thin layers, each burnished, so light travels into the surface and back. Rushing a single layer is how a wall goes flat.

  2. Let light graze the wall

    A light set close to a wall and aimed along it draws long shadows across plaster and clay, so every pass of the trowel shows. A wall washer does it for a whole wall, a picture light for one piece.

  3. A polished ceiling brings light down

    A softly polished plaster ceiling sends light back into the room, so a low or dim room feels taller and brighter by evening.

  4. The staircase wall is your largest canvas

    The tall wall beside a staircase is seen from two floors and every step between. In faux marble or Venetian plaster, it becomes the home’s gallery without a single frame.

  5. Dining rooms are seen at night

    Choose a dining room finish in the evening light you will eat by. Deep, polished, or metallic walls glow by candlelight in a way daylight never shows.

  6. Lacquer a dining room or a library

    High-gloss lacquer over perfectly smooth walls reflects candlelight like still, dark water. In a dining room or a library, it makes every evening feel like an occasion.

  7. Lime, the way palaces were finished

    Marmorino, a lime plaster with marble dust, finished Venetian palaces for centuries. On a modern wall, it brings the same quiet, stony light.

  8. Give the kitchen one sculpted piece

    A plaster range hood turns the busiest wall of the kitchen into its centerpiece, in the same lime, clay, or marble look as the walls around it.

  9. Plaster follows a curve

    Arches, curved niches, and rounded corners are where plaster shines: it wraps a curve in one continuous skin, with no seams and no edges to hide.

  10. Caring for Venetian plaster

    Polished plaster wipes clean with a soft, damp cloth and mild soap. When it looks tired after years of use, a fresh coat of wax brings back its glow.

  11. Let a mirror double the glow

    A mirror across from a lit, textured wall doubles its glow, and the whole room feels brighter for it.

  12. Behind the stove, choose dense and sealed

    Steam and grease want a dense, sealed surface. Venetian plaster, Marmorino, or faux stone wipes clean behind a range; matte limewash belongs on the walls beyond the splashes.

  13. Try a bold palette in the powder room first

    Love a palette that feels a little outside your comfort zone? Start in the powder room. A small room loves all the attention it can get, and you will see the colors come together at full strength. If you love it there, carry it through the house.

  14. Timing is half the finish

    A plaster wall is worked at different moments as it dries: wet for color, firmer for pattern, nearly dry for polish. Knowing when to touch the wall, and when to wait, is most of the craft.

  15. Finish the shelves like the wall

    Built-in shelves in the same finish as the wall around them look carved from one block, and whatever you set on them stands out.

  16. Walk through it twice

    See the finished room twice: once in daylight, once in the evening with your lamps on. A mineral wall has two characters, and you should love both.

  17. Plaster the ceiling

    A clay or Venetian plaster ceiling catches the light differently at every hour, and turns a plain room into one where people look up.

  18. Know the signs of a rushed wall

    Peeling, chalking, lap marks, and blotchy patterns usually start with one rushed step. Paint and plaster problems shows what to look for before you hire anyone.

What you can count on, in writing

Every step, in detail

The investment in Venetian plaster and marble

We bring polished samples to your free visit; every quote is fixed and in writing.

Venetian plaster walls $13–$22 per sq ft
Veined faux marble walls $22–$38 per sq ft
A tall staircase wall $6,650–$11,500, in faux marble, about 250 sq ft
What shapes your investment
  • Wall condition and repairs
  • Ceiling height, ladders, and scaffolding
  • Ceilings and hard-to-reach surfaces
  • Outlets, crevices, and tight corners a trowel can barely reach
  • Niches, curves, and returns
  • Which stone we reproduce, and in how much detail
  • Framing for mantels and built-ins
  • Small projects, which carry a minimum
  • Rush schedules and overnight work

Questions about Venetian plaster and marble

What is Venetian plaster?

Venetian plaster is a polished plaster, troweled in thin layers and burnished to a high gloss. We use San Marco and other Italian plasters on walls, ceilings, fireplaces, and range hoods. Its matte, grainy cousin is Marmorino.

What is faux marble?

Faux marble is a finish with the look of Italian marble, troweled or painted by hand. It can cover a whole wall with no seams, veined in metallic foil on request.

Does faux marble look real?

Up close, it reads as marble: veined, layered, and polished by hand. Because it is troweled on, a whole wall has no seams and no slabs.

Is limewash the same as Venetian plaster?

No. Limewash is matte, with soft, cloudy color that shifts through the day. Venetian plaster is polished, with the depth of stone.

Can faux marble have gold veins?

Yes. Metallic foil veining is available on request, and Venetian plaster can carry gold or silver leaf veins.

Can you match the marble I already have?

Yes. We matched a faux travertine to a marble inlay already set in a client’s floor, and we can tune faux marble to your countertop or floor the same way.

Can I see Venetian plaster before I decide?

Yes. We bring samples to your free consultation, so you can see them in your own light and run your hand across them.

Can I do Venetian plaster myself?

You can learn it, but of limewash, clay, and Venetian plaster it is the least forgiving: many thin layers, each one burnished, and the sheen shows every mistake. Only microcement asks more of a beginner. For walls you will live with, choose a Venetian plaster contractor whose finished walls you have seen up close. See what doing it yourself really takes.

Tell us where you picture Venetian plaster or marble

Greg or Gabriel replies today, or by the next business day.

Prefer to talk? Call or text (317) 795-6378.

How should we reach you?

A phone number or an email address is enough.

Preferred contact
Where should the magic happen?
Where is the home?Where is the business?

For example, Whitestown, Broad Ripple, or Lebanon

When would you like to walk in and see it finished?
Is the holiday a firm deadline?

Photos of the space (optional)

Up to six photos. One wide shot and one close view of the wall help most.

    We will contact you about your project using the details you provide. See our privacy notice.

    Talk with Greg or Gabriel now, until 10 p.m. Text us any time. Greg or Gabriel will reply first thing in the morning.

    Call (317) 795-6378 Text Plan my room